We build, manufacture, market and distribute beauty brands across the archipelago — from the first livestream to the last mile of shelf space — as one continuous operation.
We hold every link in the chain — so one team designs the product, wins the feed, clears the certification, and stocks the shelf.
We build brand worlds from positioning to packaging — then run them like operators, not agencies.
In-house media buying and creative production tuned to Indonesia's fastest-growing sales channel.
Formulation-to-filling production with the batch discipline to launch fast without cutting corners.
BPOM registration and Halal certification handled in-house, so nothing waits at the border.
A standing network of eight hundred creators, briefed and measured like a media channel.
Retail and wholesale reach into the archipelago's cities, beyond what the algorithm can reach alone.
Owned OEM lines running batch-tested product, start to finish.
Where a brand brief becomes a compliant, sellable product.
Every partnership starts with a plan, not just a pitch deck.
Stock moving toward 4,000+ points of sale nationwide.
First livestream, first storefront — SUN Group opens as a TikTok-native brand builder.
In-house advertising desk launches; early brands break into category top rankings.
OEM manufacturing comes online, bringing production and formulation in-house.
Regulatory affairs team formed; BPOM and Halal certification handled internally end to end.
Offline distribution network extends the ecosystem's reach to 83.8M people archipelago-wide.
Five years reading the Indonesian market, turning cross-cultural insight into brands people reach for.
Clean, effective daily skincare formulated for Indonesia's climate.
Playful, buildable colour cosmetics designed for the everyday Indonesian face.
Refined skincare for the moments after care, crafted to soothe, brighten, and protect, so your skin can heal beautifully and glow with quiet confidence.
Modern Indonesian perfumery — warm, wearable, quietly confident.
Bring a brand to market, or scale the one you already own. Partner with the team that runs the entire value chain in-house.